There are moments in life when people make bad decisions; decisions where every ounce of our being screams “STOP” and yet we continue. Like ordering the Double Down from KFC or having the hiccups while practicing sword swallowing. Sure, I know it is bad for me and that there is little reward waiting for me at the end of the challenge, but I have to persevere. So I went through with playing Final Fantasy 13 and came out wondering what Square Enix was thinking.