Blog Report: November 17th

Set On Stun
Assassin’s Creed Lineage — Now This Is What We Call Marketing
Shawn Deena
November 11th, 2009
http://setonstun.com/2009/11/asassins-creed-lineage-now-this-is-what-we-call-marketing/

Ubisoft has decided that Assassin’s Creed 2 needs to take its marketing campaign to the next level. Simple, press releases and TV commercial are not going to fit the bill for the highly anticipated sequel. Instead, Ubisoft has put their most recent acquisition (FX Studio Hybride Technologies) to good use, by creating a series of short films to explain the origins of Assassin’s Creed 2 new leading man, Ezio Auditore da Firenze. Filmed on a green screen with real actors, Hybride Technologies used CG to build the world of 15th century Italy around them. Since the game will be taking place in similar locales, the short films do a good job of creating an atmosphere for the upcoming game. Taking place during the Renaissance, your character appears to be involved in the political espionage of the Medici family, working as an assassin. It is believed Ezio is an assumed descendant of Altair, the originals leading character. That is how the game is able to make the correlation between the games previous setting in the Holy Land during King Richard’s crusade. I was a big fan of the original and eagerly anticipate this games release. Actually, by the time you are reading this, I will already have my copy, since it begins selling on November 17th. Cheers.

Official U.S. Playstation blog
adhocParty for PSP Available Soon
Kristin Neirinckx Marketing Manager, PSP
November 13th, 2009
http://blog.us.playstation.com/2009/11/adhocparty-for-psp-available-soon/

Portables have existed for a long time now and as time has gone by, innovation has driven every new game over the past few years. The newest revelation to hit portables is multiplayer and thanks to broadband everywhere and Wi-Fi, it is becoming easier. The PSP, which required Wi-Fi and being within a Local Area Network to play multiplayer is about to get a little help from its younger brother, the PS3. What your PSP can do is connect remotely into your PS3 and use the internet connection the PS3 has to make the PSP available for online play. Now, many would ask, why not just play your PS3 if you’re going to sit down in front of it. In many cases they would be right, but with games like Monster Hunter Freedom Unite, N+, or the upcoming Star Wars Battlefront 3 only being sold on PSP, there are some unique games experiences people are missing out on. While in ad hoc party mode, the PS3 will also open a channel for video chat (if you have the Playstation Eye and Bluetooth Headset), which can greatly increase the online gaming experience. Just one more way Sony is trying to give the customer a greater gaming experience.